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Have you heard the news


We were delighted to hear that Theatre Tokens won the most innovative technology product at the UK Gift Card and Voucher Assosciation’s Hall of Fame Awards.

As the first ticketing system to integrate with TT it is a very proud moment for us and TT.

If you are not accepting Theatre Tokens yet - now might be the time to reach out to them after their recent partnership with Tesco. With an extra 800 places to buy tokens why not be one of the venues where they are redeemed. TT send out regular emails to its mailing list of over 140,000 advertising the theatre of the month; all this extra marketing is free of charge. If you are interested in learning more please comment below or contact Jamie Snelgrove directly at jamie@theatretokens.com

Official Press Release

Theatre Tokens wins Most Innovative Technology Product or Service at the UK Gift Card and Voucher Association’s Hall of Fame Awards

Theatre Tokens has been recognised by the UK Gift Card and Voucher Association at their annual Hall of Fame Awards.

The award was given for the launch of Theatre Tokens’ innovative online redemption solution and the brand’s ability to issue change to customers redeeming fixed denomination paper vouchers. The judges noted that Theatre Tokens’ use of new technology was significantly improving the customer experience and positively impacting and changing the gift card industry.

Picking up the Award, Head of Theatre Tokens Nathan Naylor said:

‘We are delighted to be commended by our peers in the gift card and voucher industry who recognised our commitment to significantly improving the customer experience and positively impacting and changing the gift card industry. Our introduction of an online redemption solution that is able to digitally issue change for unspent value on paper vouchers is revolutionary. Alongside no expiry date, this ensures the best experience for consumers, who can spend the remaining balance at over 260 theatres nationwide and underlines our commitment to delivering audiences to theatres across the UK.’

Theatre Tokens is powered by the Eagle Eye Air platform and partnered with Reuben Digital to deliver this unique solution.

This award comes soon after Theatre Tokens began selling in 800 Tesco stores nationwide, as part of a partnership to further promote the theatre industry and encourage theatre attendance.

To buy and register Theatre Tokens, top up a gift card or eGift, check your balance or find out how and where Theatre Tokens can be used, go to www.theatretokens.com

Contact for all press enquiries:

Eva Mason – Communications Officer at SOLT and UK Theatre

eva@soltukt.co.uk / 0207 557 6729

Notes to Editors:

Theatre Tokens , established in 1984, is the only nationwide theatre gift card and voucher scheme. Tokens are redeemable at over 260 theatres nationwide and, with no expiry date, offer flexibility as well as choice. Around 355,000 tickets are purchased each year using Theatre Tokens, which can be purchased as a variable load gift card or eGift online from theatretokens.com, participating theatres, and 800 Tesco stores across the UK. Fixed denomination paper Tokens can also be purchased on the high street at selected branches of WHSmith and Waterstones.

Society of London Theatre (SOLT) is a not-for-profit organisation representing the London theatre industry. SOLT runs the Olivier Awards, West End LIVE, TKTS, Theatre Tokens, Kids Week, the New Year Sale, TheatreCraft, Inspiring Future Theatre and Official London Theatre. SOLT represents approximately 230 London-based producers, theatre owners and managers, including all the major subsidised theatrical organisations in London. The combined box office income of SOLT members across London was over £765m in 2018, with over 15.5m tickets sold.This text will be hidden

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