Consumer Surplus

Other
1

Worstall’s not an ideal read if you’re easily offended but what he’s talking about here seems relevant to dynamic pricing - yield optimisation is the same thing as eliminating the consumer surplus.

https://www.forbes.com/sites/timworstall/2017/04/24/how-the-internet-and-online-shopping-could-make-us-all-poorer/#42c686bc1c5d

2

And this: http://boingboing.net/2017/04/25/one-price-to-all.html